Within the last 120 years, Wildlife Conservation Society has protected 36 priority species in 245 protected areas within nearly 60 countries, all the world’s oceans — all while operated 5 zoos and aquariums in New York City. Their impact on conservation and inspiring future generations of wildlife advocates is immeasurable, but their audience is limited. 

With the goal of rethinking how they were reaching partners and donors, we partnered with Pentagram to rebrand WCS.

Our first step was to establish WCS as the organization that stands for wildlife. The next was to rethink their digital presence. Through bold photography, elegant design, and clear messaging we positioned WCS as the leader in global wildlife conservation efforts.