A lot of streaming content exists primarily to help people “check out”. Binge-watching is an escape — a way to power down your mind after a long and stressful day.

But people love Wondrium content specifically because it turns their minds on, not off. The courses are smart, exhaustive — in some cases dabbling in pure nerdery — and always riddled with fascinating information.

Wondrium's branding was designed to communicate a feeling — specifically, that feeling you get when you encounter a new idea.

It’s what we call a “mind=blown” moment. That moment when you find out that breaking fingers used to be an ancient Olympic sport, or that fern spores have complex, drama-ridden social lives. It’s that thing that happens when you learn something new and a small part of your brain reverberates with joy, then promptly asks for seconds.